The Flavour of Faith: Br. Rafif’s Journey to Build Australia’s Leading Indonesian Brand
The flavour of faith — Br. Rafif’s journey to build Australia’s leading Indonesian brand Born in Indonesia and raised in Australia, Rafif always dreamed of becoming a doctor to help, to heal, to serve. But by his second year of biomedical science, he realised his purpose wasn’t in medicine. He finished his degree in 2022, but with a new vision waiting to unfold.
In 2021, Rafif and his mother launched Tuya Taste, named after his great-grandfather, with the intention to serve ‘to your taste’. What began as a food truck soon evolved into a full-fledged brand bridging Indonesian flavours to Australian homes. Since then, Rafif has expanded into a new product: sambal, and in 2024 opened up their first brick and mortar location, TUYA’S - selling the best smashed chicken and authentic Indonesian Street Food.
For Rafif, business is more than livelihood; it’s barakah. Every action, every ounce of rizq, comes from Allah, and through his intention to feed others daily, Tuya Taste continues to grow with purpose.
🔑 3 Insights Br. Rafif Has Gained
1️⃣ Victory is written.
Victory is as certain as the victory of Makkah — the only unknowns are when, how, and where. When you truly believe that Allah is the Giver of success, fear has nothing to stand on.
2️⃣ Allah is Ar-Razzaq.
Nothing you achieve comes from you. When you understand that Allah is the sole Provider, it liberates you from the dunya. Muslims have a superpower — tawakkul — the trust that every outcome is already written and out of your control.
3️⃣ Actions are as big as your intentions.
Your intentions shape your circle, and your circle shapes your impact. Surround yourself with companions who elevate your vision, who push you to build, serve, and dream beyond yourself — because no great action is achieved alone.
💬 Founder Takeaway
“When you uphold these values — faith, patience, and sincerity — nothing can stop you. Not even logic or fear can stand in the way of your rizq.”
🌱 Why This Matters to Mu’assis
Mu’assis exists to be a vehicle for these values — a means to nurture mentorship, guidance, and purpose in our community. Rafif’s story reminds us that entrepreneurship isn’t just about ideas; it’s about intention. When we build for Allah, with the right people beside us, our work becomes worship, and our vision becomes legacy.